Kyi Kyi Sein's Story: Sweet Potatoes and Social Impact

Amid an economic and political crisis in Myanmar, Kyi Kyi Sein is working to build a small business offering food and beauty products derived from natural ingredients. A social impact investment supported by Community Partners International (CPI) is helping her explore new products.

“I was concerned about the chemical levels in products and their possible side effects.”

At home in Yangon, Kyi Kyi Sein sits on the floor, peeling and slicing sweet potatoes. This is the first step in producing sweet potato curry powder, one of a range of food, home, and beauty products she makes under her “Sure” brand.

Next, she uses a mechanical slicer to cut the sweet potatoes into thin slices and places them in a drying oven. Once dry, she transfers the sweet potato chips to a grinder and turns them into a fine powder. After adding her signature spices and natural flavors, she pours the powder into labeled packages ready for sale.
​
“I was concerned about the chemical levels in products and their possible side effects,” Kyi Kyi Sein reveals. “For example, mosquito coils contain chemicals and metals and can be as harmful as smoking. So, my response is, what kind of natural, harmless products can we use to repel mosquitoes?”

Her approach is to make unique products that emphasize health, quality, and consumer safety. “With my shampoo, for example, anyone can make a simple base formula, but I try to use other ingredients with health and beauty benefits, like rose and olive oil. I’m always thinking about how I can improve my products.”

In 2023, Kyi Kyi Sein received an interest-free social impact investment of four million kyats (about $1,160 at the time of writing) supported by Community Partners International to help her expand her product lines. She invested in developing a range of curry powders free from monosodium glutamate (MSG), a chemical flavor enhancer widely used in commercial food products in Myanmar.

“There are curry powders for sale in the market that falsely claim to be MSG-free,” Kyi Kyi Sein reveals. “I never use any artificial flavors or preservatives in my curry powders. That is my strength. I also use organic ingredients as much as possible.”

“I had already developed the recipes and carried out testing before applying for the support,” she explains, “but I needed more capital for production. I used the investment to buy production machines like an air dryer, a grinder, and other accessories.”

To begin with, Kyi Kyi Sein produced two curry powders, one flavored with shrimp and the other with sweet potatoes. She taste-tested the products with people in her network. “I wanted honest feedback, but they were too polite and just said good things, even though the flavors needed adjusting. So, I went ahead with my original recipes even though they needed refinement.”

“Instead of paying interest, I have promised to contribute social benefits to my community.”

Kyi Kyi Sein received more helpful feedback when the powders went to market. “Customers advised me to reduce the onion and sugar levels and increase the amount of salt,” she reveals. “They also said that the shrimp powder only works with shrimp curry, so I decided to add ginger juice powder and horseshoe leaf juice powder to my line of products.”

Other kinds of support accompanied the investment. “I received training in business development and financial literacy, as well as connections,” Kyi Kyi Sein reveals. I met one woman at a workshop who is helping me distribute products in the Ayeyarwady Region. Her chef friend tasted my curry powders and gave feedback on the formula. I also connected to a food store in Yangon, and I hope to sell through them once I have improved the packaging and obtained a Halal certificate.”

Pricing strategy is also an essential consideration for Kyi Kyi Sein. “The feedback from retailers is that my curry powder is more expensive than other brands. I buy all the ingredients wholesale and have trimmed profit margins as much as possible. However, because I use good quality ingredients free from chemicals and preservatives, it is difficult to compete solely on price. Most people in Myanmar go for the cheapest option, even if it is unhealthy.”

“I want to change attitudes and make opportunities more accessible to Muslim women.”

Myanmar’s protracted economic crisis makes it increasingly tricky for Kyi Kyi Sein to do business. “I used to sell through shops supported by nonprofit organizations, but they closed because of the political situation,” she explains. “I distributed my rice bran oil shampoo through a beauty salon in Sittwe, but they also closed in December due to the conflict there. The cost of raw ingredients is rising, so I must increase prices.”

The interest-free investment terms and flexible payment schedule are helping Kyi Kyi Sein weather the storm. “I looked into loans, but the interest rate was high, which put me under pressure. This investment is interest-free, and the repayment plan is reasonable. Instead of paying interest, I have promised to contribute social benefits to my community. I plan to train young women in the local community to help them develop livelihoods and independence, particularly Muslim women confined to their homes.”

Despite the challenges, Kyi Kyi Sein loves what she does. “I love creating, testing, and producing products,” she affirms. “When customers give good feedback, I feel so satisfied.”

Kyi Kyi Sein remains ambitious about her business. “In the next five years, I’d like to sell my products at more stores and expand the marketing of my brand. I also want to hire new employees to expand production.”

However, those around her haven’t always been supportive. “At first, even my father wasn’t proud of me. Some people told me I shouldn’t be doing this. But I ignored them, and many people support women’s empowerment. I want to change attitudes and make opportunities more accessible for Muslim women.”